Tuesday, March 24, 2015

Hello Kitty Fan: Singapore

Spotlight: Singapore's Connie Sim

Below is a video of one of the many Hello Kitty collectors out there-- specifically in Singapore. Her vast collection is something out of a fantasy world that even beats out Puroland's version because it's a kittified home to a T. It's like a shrine to Hello Kitty in every sense of the word.

And most importantly, it's kittified in style and elegance. Something that I have been searching as well when it comes to Sanrio's characters.

You can continue reading below or read the full article here and here.

Connie Sim's husband is giving a tour

By Bryna Singh
Hello Kitty fan spends $1.2m on dream home

In food supplier Connie Sim's house in Katong, it is impossible to turn a corner without bumping up against Hello Kitty merchandise.
The entire third floor is covered in floor-to-ceiling wallpaper featuring the Sanrio character's face and name. A 3-D mould of Hello Kitty's face is replicated on all of her cupboards, doors and drawers.
Not to mention the hundreds of knick-knacks crowding every corner of her semi-detached house.
In communal areas such as the kitchen, you can see a Hello Kitty toaster, coffee grinder, juice maker, slow cooker and dim sum baskets.
Even in private spaces including the bathrooms, Hello Kitty peers out at you from toilet paper, toilet seat covers, soap and laundry detergent.
Madam Sim, a youthful-looking 60, says she spent about $1.2 million in 2013 on Hello Kitty-themed renovations. This excludes the money she blew on collectibles in the past 10 years.
Which is why her next statement is pretty shocking.
"I'm not particularly into Hello Kitty," she says in Mandarin. "I just like the colours pink and white."
For this interview, she is dressed in a red T-shirt with Hello Kitty faces and a black flared skirt. Her voluminous coiffure - blown into shape by her maid - features girlish bangs.
She elaborates: "I wanted my house to have a theme and since my friends like Hello Kitty, I decided I would have a classy, first-rate Hello Kitty home where everything looks fantastic."
It is clear that even in the world of Hello Kitty devotees - known for their obsessive collections - her home is an epic shrine to the cartoon cat without a mouth.
During a tour of the house, she takes the team up to her master bedroom, where she keeps Hello Kitty mobile phones, hair dryers, steamers, irons, and sewing machines.
"Some of these I've never used, but I just like collecting them," she says. "I don't ask the price. I just buy."
She gets her items from a supplier here whose shop she visits every month, but also regularly buys items from places such as Hong Kong, Japan and Taiwan, spending about $10,000 a year on her hobby.
The divorcee says her three children aged 40, 36 and 34 do not mind her spending on Hello Kitty. "They say as long as Mummy is happy, they are happy."
On the third floor of the house, Hello Kitty is plastered on cushions, carpets, fans, lights and cosmetic covers.
One room contains Madam Sim's Hello Kitty clothing collection, which includes at least 100 T-shirts, 30 sets of pyjamas and many pieces of underwear.
"I also have a Hello Kitty G-string," she says, rummaging through a neat pile of underwear in the drawer.
"Do you want to see it?"
After this reporter's polite refusal, she leads the team to the basement, where there are two Hello Kitty-themed rooms for karaoke and mahjong games. These are open to her friends and family members during gatherings, which she organises regularly.
Her rationale?
"If you've done up your home nicely, you cannot be selfish and just enjoy it yourself. I believe in being generous."
One of her friends, sales coordinator Linda Yeo, 39, says: "She first welcomed me to her home two years ago. I took so many pictures. It's like a Hello Kitty museum here."
Madam Sim says she has her fair share of naysayers - people who told her she is wasting her time or criticised her obsession with a cartoon character. But she respectfully disagrees.
"I'm not throwing money away," she says. "This is going to last me for many years, beyond the life of a million-dollar sports car."
- See more at: AsiaOne

Home of Singapore's biggest Hello Kitty fan ever

By Mavis Ang
This Hello Kitty fan got The Interior Library to customise every square inch of her home to match her overwhelming love for the Sanrio character.
Connie's favourite shop in Singapore to get her Hello Kitty fix is Kai Kai Gifts at Chinatown Point. She says Hong Kong and Taiwan are also places with great Hello Kitty merchandise - even better than Japan!
Her collection includes usable Hello Kitty kitchenware and cutlery. She even got a striped awning and clear window panels installed to complete the illusion of a streetside café setting for the kitchen.
The drawer fronts in the kitchen were tailored to match the European-chic feel of the space.
The master bedroom exudes a dignified air with grand gestures like the round ceiling alcove above and bespoke furniture.
The feline's face is even moulded onto the customised headboard of the bed.
Hello Kitty bath products like liquid soap dispensers are all on show in the master bathroom.
Quench your thirst at the bar, which also displays Hello Kitty pencils on the counter.
Tucked away in the basement, this music room has customised display shelving to organise Connie's big collection.
 - See more at: AsiaOne

Hello Kitty fan spends $1.2m on dream hom
Hello Kitty fan spends $1.2m on dream hom

Hello Kitty Fan: Philippines

In every country, there is an avid fan out there.

Below is a preview video in HD that shows a kittified home in the Philippines. Nicole Hyala shows reporter Kara David of her Hello Kitty collection.

Source: GMAnetwork

HD Preview

Full Video in Tagalog

Nicole's quote at the end of the video: "Be very passionate at what you are doing..."
Nicole Hyala showcases her Hello Kitty 'meowseum'

More from: http://www.gmanetwork.com/news/video/276049/powerhouse/nicole-hyala-showcases-her-hello-kitty-meowseum
Nicole Hyala showcases her Hello Kitty 'meowseum'

More from: http://www.gmanetwork.com/news/video/276049/powerhouse/nicole-hyala-showcases-her-hello-kitty-meowseum

Nicole Hyala showcases her Hello Kitty 'meowseum'

It started with one hairdryer, and from then, DJ Nicole Hyala's Hello Kitty collection grew to more than a thousand pieces. She tours Kara David inside her "meowseum" to showcase her collection.
Date posted: Mar 19, 2015 8:52pm
Reporter: Kara David

More from: http://www.gmanetwork.com/news/video/276049/powerhouse/nicole-hyala-showcases-her-hello-kitty-meowseum

New Headquarters for Sanrio

It seems Sanrio is doing quite well these days because their offices get an upgrade. A very nice one with all the benefits that an office can offer: comfort, style, and space.

As a fan, I am full of curiosity as how they will decorate their new pad with all the Sanrio character designs at their disposal. Will they be setting up a few vintage and modern displays of past products? Will there be a kawaii playroom?

For those who get to visit in the future -- lucky!!

The full article is here or you can continue reading below...

Hello Kitty says goodbye to Torrance, moves headquarters to El Segundo

Sanrio, Inc. and its flagship Hello Kitty brand have found a new home in Bixby Land Company's 2101 office building at 2101 El Segundo Blvd. in El Segundo. Bixby has leased 28,584 square feet to the Japanese firm that is responsible for one of the most recognizable brands in the world. (Credit: Idea Hall) 


Sanrio Inc., the Japanese parent company behind Hello Kitty, plans to move its Southern California headquarters from Torrance to a burgeoning high-tech sector in El Segundo.
The cat-themed stationary, school supplies and small gift manufacturer has signed a lease for a building across Sepulveda Boulevard from the military contractor Raytheon, near El Segundo Boulevard.
Sanrio will be the lead tenant in a $25 million office renovation designed by Bixby Land Co. The 29,000-square-foot space is more than twice the size of Sanrio’s current office.
The five-story, 114,00-square-foot building, which used to be owned by Raytheon, is one several former aerospace and defense facilities in the area that are being renovated to attract new business, many of which come from the booming technology sector spilling south from Santa Monica, Venice and Playa Vista.
Designed to promote a culture of collaboration between workers and businesses, the Sanrio building will have a coffee bar, bakery and lounge area that connects to an outdoor patio.
These days, companies are less focused on the economics of office space and more focused on the amenities that those buildings can provide for their employees, said CBRE Vice President Bill Bloodgood, who represented Bixby in the Sanrio deal.

“A positive and healthy work environment makes it a lot easier for people to work longer hours, compared to the Dilbert environment of the past,” Bloodgood said, referring to the comic strip that pokes fun at the drudgery of corporate life.
El Segundo used to be considered a secondary market, Bloodgood said, but over the last two years clients have started to view the area as an extension of the Westside.
The Sanrio move comes a year after the city of El Segundo launched a $450,000 public relations campaign to attract new business to its Los Angeles International Airport-adjacent community. The city hopes to attract 100 new businesses by 2017, which is also El Segundo’s 100th anniversary.
Bloodgood said the campaign has been effective in attracting new business to the area, although the city may simply be benefiting from L.A.’s tech boom.
The Apollo at Rosecrans redevelopment has brought about 430,000 square feet of new office space to the city. The Elevon, a 210,000-square-foot creative office space, is scheduled to open this year.
The influx of well-paid office workers also has spurred investment in new retail spaces like The Point, an $80 million shopping and dining complex scheduled to open this summer.
Sam Lee, the city’s director of planning, building safety and economic development, sees El Segundo as the next destination in the tech boom.
“The young people want to live to work, not work to live,” Lee said. “They don’t necessarily want to be in a high-rise building. ... They want to be close to the ocean and surf in the mornings.”