Here is a complete list of all the Sanrio characters featured in the special campaign that went from May 2016 to December 2017. It lasted for 20 months featuring the first series of collectible pins. After this series, it would continue on to spotlight twelve different Sanrio characters that are less known in the States for the following year in 2018.
2016
May: Chococat
June: Tuxedo Sam
July: Keroppi
August: Pippo
September: Monkichi
October: Kuromi
November: Hello Kitty
December: Strawberry King
2017
January: My Melody
February: Patty & Jimmy
March: Hangyodon
April: Cinnamoroll
May: Gudetama
June: Goropikadon
July: Aggretsuko
August: Pekkle
September: Pochacco
October: Badtz-Maru
November: Hello Kitty & Mimmy
December: Little Twin Stars
In order to obtain the featured Collector pin, you would have to purchase the minimum of $30 USD on Sanrio goods. They rose the price to $35 in 2018 for the second wave of the FOTM campaign.
I was seriously committed in collecting the first set of the series because I liked the simple and quality design to the pin. The most important thing to me was that the pin wasn't made out of plastic.
After the first round, I decided that I didn't like most of these unknown Sanrio characters, especially the Sanrio Boys. The only two characters that I liked out of all 12 pins were Spottie Dottie and Purin. I didn't go out of my way to collect any more Collector pins.
2016
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
2017
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Please click the title link on top for the full list...
The Second Pin Series Set
January: Deery-Lou
February: Zashikibuta
March: Bonbonribbon
April: Pompompurin
May: Minna No Tabo
June: Pandapple
July: Cherry Chums
August: Kirimichan
September: We are Dinosaurs
October: Spottie Dottie
November: Marumofubiyori
December: Sanrio Boys
2018
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
Cr: Mercari
AUGUST
Cr: Web
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
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